GoPro

GoPro ventured into the industry in 2002 after Nick Woodman, the founder, was motivated on his surfing trip in Australia. After none of the existing cameras came close to capturing high-quality action photos of his surfing expedition, Nick and his friends coined the term ‘Go Pro’ based on the phrase ‘Going Pro’, indicating their ultimate goal of becoming professional surfers. Titled ‘Hero’, GoPro’s first camera range aimed at capturing the close-up of its subject in the best possible form on the water. In 2004, the brand gained traction for introducing digital still and video cameras. Post this, GoPro went on to several technological milestones, including partnering with Periscope for live streaming in 2016. Today, the passion of uniting sports enthusiasts around the world has gotten GoPro to grow into an international company that has sold over 26 million GoPro cameras in more than 100 countries. GoPro’s humble beginnings that started with a 35mm camera and a wrist strap made of wetsuits has led it to become a global name in the consumer electronics sector. If you’re looking for an action camera for your adventures, check our GoPro store here, for the best possible deals for yourself.